Forest City Enterprises, Inc. (The Mall at Stonecrest) is dedicated to the fundamentals of protecting your privacy on the Internet. Our privacy policy follows the CASIE Goals for Privacy for Marketing on Interactive Media. Forest City Enterprises, Inc. only collects personal information from our visitors on a voluntary basis. We do not sell or rent personal information to other organizations. Our Web server collects the domain names of visitors to our Web site. This information is aggregated to measure number of visits, average time spent on the site, pages viewed, etc. Forest City Enterprises, Inc. uses this information to measure the use of our site and to improve the content of our site. Forest City Enterprises, Inc. Web site may contain “links” to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites. Forest City Enterprises, Inc. does everything it can to keep all information from our online visitors as secure as possible against unauthorized access and use.

The emergence of interactive media presents unprecedented marketing opportunities for marketers and commensurate benefits to consumers. Key to this is the ability of interactive media to accept and respond to input from the consumer. For this reason, it is important that marketers be guided in their interactive efforts by an appropriate concern for consumer privacy. With that in mind, the Coalition for Advertising Supported Information and Entertainment (CASIE) has formulated a statement of Goals for Privacy on Interactive Media. CASIE hopes that by announcing these goals at this time, it will spark a discussion among all members of the interactive community to determine appropriate and effective ways to protect the privacy of consumers.

Of course, interactive media are still at an embryonic stage of development. Narrow and precise rules therefore may be inappropriate and might serve to stifle the development of the media. In particular, it is important to remember that the new media and the interactive communications it allows, are the first truly global marketplace where the costs of entry are within reach of many marketers that in the past could not have afforded to reach their potential customers through the use of traditional mass media. Over-regulation within the United States, therefore, might put domestic marketers at a disadvantage in this new world marketplace.

Thus, while respect for privacy is important to all concerned, patience and restraint in regulation is also important to allow the marketplace to evolve and react. As this interactive marketplace grows, and the discussion about consumer privacy proceeds, these goals may serve as a framework for further development of more specific policies.

CASIE Goals for Privacy for Marketing on Interactive Media

1. We believe it is important to educate consumers about how they can use interactive technology to save time and customize product and service information to meet their individual needs. By choosing to share pertinent data about themselves, consumers can be provided the product information most relevant to them and can help marketers service them more economically and effectively.
2. We believe any interactive electronic communication from a marketer ought to disclose the marketer’s identity.
3. We believe that marketers need to respect privacy in the use of “personal information” about individual consumers collected via interactive technology. “Personal information” is data not otherwise available via public sources. In our view, personal information ought to be used by a marketer to determine how it can effectively respond to a consumer’s needs.
4. We believe that if the marketer seeks personal information via interactive electronic communication, it ought to inform the consumer whether the information will be shared with others. We also believe that before a marketer shares such personal information with others, the consumer ought to be offered an option to request that personal information not be shared. Upon receiving such a request, the marketer ought to keep such personal information confidential and not share it.
5. We believe consumers ought to have the ability to obtain a summary of what personal information about them is on record with a marketer that has solicited them via interactive electronic communication. In addition, a consumer ought to be offered the opportunity to correct personal information, request that such information be removed from the marketer’s database (unless the marketer needs to retain it for generally accepted and customary accounting and business purposes), or request that the marketer no longer solicit the consumer.
6. Web Site designed, maintained and hosted by Liggett-Stashower Interactive
7. Forest City Enterprises, Inc. (The Mall at Stonecrest) maintains this site for your personal entertainment, information, education, and communication. Please feel free to browse the Site. You may download material displayed on the Site for non-commercial, personal use only provided you also retain all copyright and other proprietary notices contained on the materials. You may not, however, distribute, modify, transmit, reuse, re post, or use the content of the Site for public or commercial purposes, including the text, images, audio, and video without Forest City Enterprises, Inc.’s (The Mall at Stonecrest) written permission. Your access to and use of the Site is also subject to the following terms and conditions (“Terms and Conditions”) and all applicable laws. By accessing and browsing the Site, you accept, without limitation or qualification, the Terms and Conditions and acknowledge that any other agreements between you and Forest City Enterprises, Inc. (The Mall at Stonecrest) are superseded and of no force or effect.

Terms and Conditions

1. You should assume that everything you see or read on the Site is copyrighted unless otherwise noted and may not be used except as provided in these Terms and Conditions or in the text on the Site without the written permission of Forest City Enterprises Inc. (The Mall at Stonecrest). Forest City Inc. (The Mall at Stonecrest) neither warrants nor represents that your use of materials displayed on the Site will not infringe rights of third parties not owned by or affiliated with Forest City Enterprises Inc. (The Mall at Stonecrest).
2. While Forest City Enterprises Inc. (The Mall at Stonecrest) uses reasonable efforts to include accurate and up to date information in the Site, Forest City Enterprises Inc. (The Mall at Stonecrest) makes no warranties or representations as to its accuracy. Forest City Enterprises Inc. (The Mall at Stonecrest) assumes no liability or responsibility for any errors or omissions in the content of the Site.
3. Your use of and browsing in the Site are at your risk. Neither Forest City Enterprises Inc. (The Mall at Stonecrest) nor any other party involved in creating, producing, or delivering the Site is liable for any direct, incidental, consequential, indirect, or punitive damages arising out of your access to, or use of, the Site. Without limiting the foregoing, everything on the Site is provided to you “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some jurisdictions may not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. Forest City Enterprises, Inc. (The Mall at Stonecrest) also assumes no responsibility, and shall not be liable for, any damages to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in the Site or your downloading of any materials, data, text, images, video, or audio from the Site.
4. Any communication or material you transmit to the Site by electronic mail or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, nonconfidential and non-proprietary. Anything you transmit or post may be used by Forest City Enterprises, Inc. (The Mall at Stonecrest) or its affiliates for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, Forest City Enterprises, Inc. (The Mall at Stonecrest) is free to use any ideas, concepts, know-how, or techniques contained in any communication you send to the Site for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information.
5. Images of people or places displayed on the Site are either the property of, or used with permission by, Forest City Enterprises, Inc. (The Mall at Stonecrest). The use of these images by you, or anyone else authorized by you, is prohibited unless specifically permitted by these Terms and Conditions or specific permission provided elsewhere on the Site. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.
6. The trademarks, logos, and service marks (collectively the “Trademarks”) displayed on the Site, are registered and unregistered Trademarks of Forest City Enterprises, Inc. (The Mall at Stonecrest) and others. Nothing contained on the Site should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any Trademark displayed on Trademarks displayed on the Site. Your misuse of the Trademarks displayed on the Site, or any other content on the Site, except as provided in these Terms and Conditions, is strictly prohibited. You are also advised that Forest City Enterprises, Inc. (The Mall at Stonecrest) will aggressively enforce its intellectual property rights to the fullest extent of the law, including the seeking of criminal prosecution.
7. Forest City Enterprises, Inc. (The Mall at Stonecrest) has not reviewed all of the sites linked to the Site and is not responsible for the content of any off-site pages or any other sites linked to the Site. Your linking to any other off-site pages or other sites is at your own risk.
8. Although Forest City Enterprises, Inc. (The Mall at Stonecrest) may from time to time monitor or postings, transmissions, bulletin boards, and the like on the Site, Forest City Enterprises, Inc. (The Mall at Stonecrest) is under no obligation to do so and assumes no responsibility or liability arising from the content of any such locations nor for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger, or inaccuracy contained in any information within such locations on the Site. You are prohibited from posting or transmitting any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability, or otherwise violate any law. Forest City Enterprises, Inc. (The Mall at Stonecrest) will fully cooperate with any law enforcement authorities or court order requesting or directing Forest City Enterprises, Inc. (The Mall at Stonecrest) to disclose the identity of anyone posting any such information or materials.
9. Software from this Site is further subject to United States Export Controls. No software from this Site may be downloaded or exported (i) into (or to a national or resident of) Cuba, Iraq, Libya, North Korea, Iran, Syria, or any other country to which the United States has embargoed goods; or (ii) anyone on the United States Treasury Department’s list of Specially Designated Nationals or the U.S. Commerce Department’s Table of Deny Orders. By downloading or using the software, you represent and warrant that you are not located in, under the control of, or a national or resident of any such country or on any such list.
10. Forest City Enterprises, Inc. (The Mall at Stonecrest) may at any time revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions to which you are bound.